Brief

As a team of designers, we were directed to create a published artifact that was unique, original, and expansive in the timeline of six weeks. Through our artifact we were to embody the Swiss International Design Movement. This project will include our design process and how we turned our concept into a final solution.


Philosophy

Our three themes based on the International Swiss Design Movement were education, clear communication, and universality. This led us to the idea of a summer camp for design. Teaching kids of all backgrounds and skills to better understand design while connecting with nature.


Influences

Wim Crouwel, Otl Aicher, Herbert Matter, Adrien Frutiger


Brand Story

Our camp is set on the grounds of black mountain college in Asheville, North Carolina. Once a design school, BMC was home to the visionaries Martha King and Josef and Anni Albers. Martha became the origin story of the college since she once attended the school herself. A direct quote of hers stated, "I remember thinking I'd be involved with black mountain ideas for the rest of my life. I wasn't mistaken." Wanting a place for her girls creativity to thrive and to return to the place she once called home, Martha started Camp Hinterkind. Hinter means beyond and kind means children which translates to 'children of lies beyond'. Our typeface was Nichi (produced by AU Type Foundry) and our secondary typeface was Brandon Grotesk. Our color palette was chosen with the intention of looking back to nature. At everyones core is a creative spark and we want every camper to find their spark. We also want to foster that spark and create a safe space for them. This is what made up our logo for Camp Hinterkind.


Touchpoints

Our three main publications consisted of two field guides, one for each age group and a catalog. The field guides could be carried with the camper throughout the duration of camp informing them of their schedule, classes, and badge system. The catalog was more focused on the parents as it would detail pricing, safety, and what their child could gain from this experience. All of the touchpoint pictured were physically produced and explained in detail when you click on each photo.


Takeaways

Camp Hinterkind showed me that teamwork is important and everyone has a role to play. We each presented different strengths and ideas that made this project what it was. Details are always important and can make or break a project. I learned how to put together a cohesive brand identity and research the proper solution to our brief.


Made for educational purposes.